What is SEO?

Once anyone gets to know about the Digital Marketing field the very first question that arises is “What is SEO?” So here is the complete guide to It which lets you know from the root to the top of Search engine optimization.

SEO is the short term abbreviated for “Search engine optimization.” This means the process of increasing site rank on search engines for a particular search query. The better ranking your site has on the search engine the more likely you get the traffic and prospects or your loyal customers.

How does SEO work?

Search engines like Google, Yahoo, and Bing use AI bots to fetch data from the web pages of the website, after collecting data they put them in an index. Now the algorithm works to maintain the order of ranking of indexed WebPages in the search result for a given query.

These search engine algorithms work in a manner to provide relevant and authentic pages to the users to ensure the worthy experience of searching. It helps in optimizing your site accordingly to the factors taken into account by an algorithm which makes it easier to rank pages on the search results.

It is also termed Organic Search engine marketing which makes it different from Paid ads or Google ads where you can pay a bidding amount to rank high.

Why is SEO important for marketing?

It’s a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

It is a crucial part of digital marketing as the internet users are increasing day by day so the users of the search engine. According to the data presented by Google in 2019, People conducted around 10 trillion searches on Google all around the world. People generally use search engines to find information about something or even before buying something. The search engine has a lot of traffic which are directed to the websites after a user searches a query there and 80% of traffic goes on top 10 ranking websites. SEO helps in bringing your site to the top and gaining more and more traffic which increases the chance of more conversions and more sales.

SEO a quick Deep check

SEO is known as search engine optimization which is categorized into two parts for Web search engines

1. On-page SEO
2. Off-page SEO

Which are further divided into three parts:

1. On-page SEO:
2. Content Optimization
3. HTML optimization
4. Architecture optimization
5. Off-page SEO:
6. Local citation
7. Link building
8. Social Signals

Moreover, Youtube SEO is done for ranking videos on Youtube search engines as well as on the Video section of search engines. It can’t be explained in a stack so I created an SEO guide that explains to you the complete procedure and factors affecting it.

Pushpendra Dwivedi’s Guide to SEO

It is not a simple task but whole machinery which includes several steps to be done.

Here is the list of each chapter you need to learn complete SEO.

1. Machine working of Search engine
2. Ranking factors of Search engine
3. Algorithms of Search engine
4. On-page optimization
5. Off-page optimization
6. Google Search console
7. Disavow Machine
8. Bing optimization
9. Redirections and Moving sites
10. Mobile optimization

Cheers!
Pushpendra Dwivedi
Digital Marketing Trainer